We came from the Showroom floor.

The warehouse. The trade show booth. The P&L. We spent nearly 30 years there before building the AI tools we wished we'd had. Ann Arbor, Michigan, founded January 2026.

The founders

82 combined years. One industry.

Three industry veterans who together bring more than eighty years inside home, gift, and fashion, alongside a team of about twenty engineers, AI-native from day one.

Phani Parlapalli
CEO · 29 years

Including 20+ as COO of Young's Inc. Spent the last three decades inside the home, gift, and fashion industry, from the warehouse to the trade show floor.

Rekha Nair
CTO · 28 years

Building and leading technology in this industry. From warehouse management systems to web platforms: she's shipped it all, and she knows what actually works.

Matt Darr
CFO · 25 years

Running the financial backbone of industry businesses for twenty-five years. Knows the P&L of a brand, a retailer, and a rep agency.

Why this, why now
We're building what we wished we'd had for the last three decades, alongside a team that's AI-native from day one, in an industry that's been waiting for exactly this.